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Dynamic e-mail marketing content showing various products to various subscribersPredictive recommendations recommending items before customers searchAutomated projects set off by specific behavioral signalsReal-time budget allowance to the best-performing creative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff revealed up quick: brand awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, outperforming normal project standards.
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